October 06 2009

BladeRunner scores a try with rugby league sponsorship

BladeRunner is a proud sponsor of the forthcoming Gillette Four Nations Rugby League which kicks-off at Keepmoat Stadium on 23rd October 2009. During the contest England will take-on Australia, New Zealand and France before an epic final on the 14th November 2009.

The sponsorship package, which consists of 12 metres of stadium advertising banners around the pitch, will drive traffic to the BladeRunner website (http://www.gyprocbladerunner.com) where visitors can discover more about the product features and benefits and the BladeRunner range of accessories.

Alongside BBC1 and Sky Sports coverage in the UK the matches will be also aired in France (Orange Telecom), New Zealand (Sky) and Australia (Channel 9 and Fox Sport) to a combined audience of 3 million viewers. This will provide our international group and distribution partners with increased exposure and coverage for BladeRunner in their home country.

A sponsored link will also appear on http://www.rugbyleague.com taking visitors directly to the BladeRunner website.

A further sponsorship package will cover the Rugby Super League, starting in February 2010 live on Sky Sports with highlights on the BBC. International coverage will again be supported in Australia on Channel 9 with a ‘Game of the Week’ show on Sunday afternoons, whilst each match will be aired on Fox Sports. The Oxford v Cambridge Varsity Match at Twickenham Stoop Stadium forms part of this sponsorship package with live coverage on Sky Sports in February 2010.

Gillette Four Nations Rugby League Fixtures Listing

*23 Oct 2009 - England v France - Keepmoat Stadium - 20:00

*24 Oct 2009 - Australia v New Zealand - Twickenham Stoop Stadium - 20:00

*31 Oct 2009 - England v Australia - DW Stadium - 14:30

31 Oct 2009 - France v New Zealand - Stade Ernest Wallon (Toulouse) - 17:00

7 Nov 2009 - France v Australia - Charlety Stadium (Paris) - 14:30

*7 Nov 2009 - England v New Zealand - Galpharm Stadium - 18:00

*14 Nov 2009 - FINAL - Elland Road - 19:30

* - BladeRunner Sponsored Events